Customer Insight Services

Holistic Design Research: Customer Insights with Soul

Customer insight is the compass that guides successful design journeys. It's the art of listening, observing, and understanding human experiences — a treasure trove of data and connection that fuels your creativity and informs your decisions. Discover a new dimension of design and elevate your projects with our unique approach that seamlessly integrates prosocial and spiritual practices into every facet of the design process. We combine traditional quantitative and qualitative customer research with insights into the emotional and spiritual well-being of your design teams, ensuring that both the customer experience and team dynamics contribute to innovation that truly connects. Here’s how we can support you:

Insight Snapshot
Best for: Quick insight before launching a new initiative or redesign. Package includes:

• 5 stakeholder interviews

• 1 journey map or experience map

• High-level themes + 3 strategic recommendations

• 2-hour debrief session with your team

Full Discovery
Best for: Ground-up understanding for new product development, service design, or organizational transformation. Package includes:

• 10–12 stakeholder and user interviews

• Behavioral observation or task analysis (optional)

• Journey maps + empathy maps

• Insight themes report + 5–7 strategic recommendations

• Half-day workshop to align your team on findings and
next steps

Team Insight + Design Wellness Sprint
Best for: Product or design teams feeling stuck, siloed, or out of sync with customer needs. This sprint blends user insight with team alignment. We explore how your team is relating to the customer experience and to each other—surfacing unseen friction, strengths, and values. Package includes:

• 3–5 stakeholder interviews focused on design team dynamics

• 3 user or customer interviews to ground the team in real needs

• Combined insight + alignment map (customer and team themes)

• 2-hour design team facilitation session (reflective + strategic)

• Strategic summary with key opportunities for reconnection and innovation

Design Culture & Insight Integration
Best for: Organizations ready to integrate customer insight into product culture while supporting long-term team well-being. This package builds capacity for teams to not only listen to users but to listen to themselves—aligning internal process, purpose, and emotional dynamics with external customer experience goals. Package includes:

• Discovery interviews with 6–8 cross-functional design or product team members

• 3–5 user interviews or voice of customer snapshots

• Design team values + wellness pulse survey

• Insight integration workshop: mapping where user needs and team experience diverge

• Strategic playbook: bridging internal culture + external experience through insight

• Optional coaching session or mindfulness integration workshop

Ongoing Listening Partnership
Best for: Organizations that want to build a continuous, integrated feedback loop across customer experience and team dynamics.This partnership brings together customer insights and internal team awareness to ensure that what you learn from users is matched by how your teams collaborate, create, and deliver. We help you evolve your offerings while supporting the people who bring them to life. Package includes:

• Quarterly interviews and experience assessments

• Design team pulse checks and reflective interviews

• Ongoing journey mapping and insight synthesis

• Strategic insight reports tied to roadmap or KPIs

• On-call advisory support

Join Us on the Journey

Design research is the bridge between imagination and reality, and we invite you to embark on this exciting journey with us. At HDRS, we combine traditional customer research with a holistic, human-centered approach to provide insights that elevate both user experience and design team collaboration. This approach allows you to create products that not only meet functional requirements, but also foster meaningful connections with users while enhancing teamwork, creativity, and empathy among your designers.